s it a sound policy to emphasize so much the Siberian origin of Termofor furnaces? After all, many associate Siberia with snow, felt boots, and bears walking the streets” — my marketing consultants would get me thinking. Yet my answer to this question is definitive: “It is a sound policy”.
Let footwear makers market their products under Italian labels and watch makers — under Swiss ones.
All I know is that wherever Termofor products appear, in or outside Russia, people always say respectfully: “Indeed, the Siberians know how to make good stoves”.
One has to understand and love one’s trade. And love the land where one was born and raised.
Innate resourcefulness and engineering expertise of the Siberians in matters of getting warm or putting together a top-class bathhouse are worthy of international recognition as
local professional standards.
This is exactly why I believe the word combination
“Siberian stoves” to be the best recommendations
for our customers.
